In the footsteps of Don Bosco, our Father and Founder, DBICAs vision is to strive to make the youth of Tamil Nadu participate in the world of mass media through a critical and intelligent consumption of all media products.
The very location of DBICA is historically significant. It is recorded that the name
Later, the property was sold to the Salesians of Don Bosco, which became the Provincial Headquarters. The statue of Mother Mary which was used in the film set was handed over to the Salesians of Don Bosco which is still preserved in its original glory.
DBICA has a fivefold objective: Media Education, Media Production, Media Research, Media Mentoring, Media Consultancy. Through which we ensure to design and deliver media education by which the pupils will become aware of the ways in which the various media influence their thinking, affect their value system and change society.